Creative Decision Intelligence

The expensive mistake
is choosing the wrong ideas to produce.

AI made creative production cheap. Your testing budget should fund bets worth making — not guesses.

5 business days to scored angles · No retainer · Guarantee
How much of your spend is funding angles that die?
Monthly Meta spend $50,000
Blended CPA $42
Estimated monthly creative waste
$12,850
Approximately 306 conversions per month funded by angles that won't survive 28 days.
Your Angle Calibration
$25–50K TIER · FOUNDING
$750$1,500
Waste basis: Motion 2026 DTC Creative Benchmark — median brand retires 25.7% of new creative within 28 days · Directional estimate
The Value Equation

What one winning angle is worth at your spend tier.

Not a promise — a framework for thinking about what's at stake when you test blind versus test with evidence.

Without AG
Dream outcome
Unknown
You discover winners by funding live tests. Each loss teaches, but the lesson costs $5K–$20K.
Hit rate
3–5%
Industry benchmark for random creative testing. 95 out of 100 angles die.
Time to learn
2–4 weeks
Per learning cycle. Results arrive after the budget is spent.
Risk per test
$5K–$20K
Full production + media spend before any signal.
Angles explored
~15%
Most brands test the same families over and over. 85% of the angle space is never considered.
→
With AG
Dream outcome
$90,000
If one scored angle improves ROAS by 20% at your spend tier, that's $10,000/mo in incremental value over 9 months. Directional estimate.
Hit rate
Structured selection
We score before you spend. Angles that pass AG's confidence thresholds are your strongest at-bats — not guarantees, but the best data-grounded bets available.
Time to learn
5 business days
Scored angles and test briefs delivered before your next creative batch.
Risk per test
Guaranteed
First angle underperforms baseline → we diagnose the issue and revise free. Your downside is capped.
Angles explored
Your buyer universe
We mine the 85% your team hasn't considered. The unknown unknowns are where the grand slams hide.

The growth isn't in testing louder — it's in testing what you didn't know to test.

Copying what's winning puts you second at best, usually outside the top twenty. The angles worth the most are the ones your competitors haven't found yet — because they're in your reviews, not theirs.

From your buyer universe to a scored verdict — in five days.

Day 1–2

We mine your buyer universe.

Reviews, Reddit, communities, competitors, category signals — structured extraction across multiple intelligence layers. Not a scrape. An investigation.

Day 3

We score every hypothesis.

Seven dimensions, calibrated against an expert corpus. Each angle graded on emotional resonance, proof architecture, cultural currency, platform fit, and business usefulness.

Day 4

We pair with proven formats.

What's working in your category at scale, paired with angles that are uniquely yours. The brief, the hook structure, the format — ready for production.

Day 5

You get the verdict.

Five scored angles. The one worth funding first. Test plan, baseline, pass/fail rules, and production cost tiers. Content first — ads when it wins.

Founding Cohort · First 10 Brands

Stop testing with your budget.
Start testing with evidence.

Begin with one Angle Calibration. Five scored angles from your buyer universe, the one worth funding first, and the guarantee that if it underperforms — we revise free.

$1,500–$4,500 by Meta spend tier · Founding rates for case-study partners